Maui Jim started in 1987 as a small company selling sunglasses on Ka'anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could protect eyes from intense glare and harmful UV while bringing the brilliant colors of the island to life, we engineered the revolutionary PolarizedPlus2® lens.

What began as our Classic Collection of seven styles, has evolved into over 125 styles of sunglasses, all of which are polarized and protect from 100% of harmful UVA and UVB rays, and over 125 styles of eyeglasses.

Our original office is located in Lahaina, Maui, and we still design and test all of our sunglasses there.

Inspired by the beauty and culture of Maui, our mission is to spread aloha through vivid color, clarity, and detail.

For those who appreciate the sun, Maui Jim provides more vibrant colors of the world while protecting your eyes from the harsh effects of glare and harmful rays.

We make your life brighter so you see the colors of your world at their best and always feel confident in your style.

Maui Jim believes color and light are the key to human experience. Our sunglasses show you its full spectrum, so you can see the world like you've never seen. We believe everyone should experience all 16,777,216 hues of beautiful color that surrounds us every day.